It can be enormously confusing when you first set out to liberate yourself. Having a full-featured office that is not an office at all is a contradiction and a challenge — but also an enormously satisfying goal once it is achieved.
The first few...
Ten years ago, digital marketing simply meant online marketing, by placing a banner on a website and very little else. Some banners didn’t even click through to a website, as advertisers didn’t have a web presence. Media owners even got away wit...
Did you know that mobile is considered to be the seventh mass medium? In an excellent article on Communities-dominate, the argument is made emphatically. Here are some of the points.
These are the current mass media:- print, music recordings, movi...
Much has been written recently about digital marketing effectiveness and the measurement thereof. Finally, a few astute marketers are waking up to the significance of bona fide, accurate measurement. There is however, still a lot of misconception a...
MXit, the very cheap, very popular mobile instant messaging (MIM) application (that is actually a lot more), is coming of age.
To clear the way for the rest of the discussion, I am aware of the dangers and risks of MXit: addicts -- teens and work...
There is quite a buzz around WiMax, especially so in developing nations where the high cost of rolling out fixed-line telecoms has left them considerably lower down the broadband pecking order than their First World counterparts.
But is it going t...
It’s that time of year again when the predictions brigade publish its wise thoughts for 2008. Wipe off the crystal ball, bring out the Tarot cards, throw "dem" bones. Do whatever you think might help you to peer through the fog and work out what th...
Next year will be one of the most significant in the history of the South African telecoms market -- possibly on par with 1994 when the two initial mobile operators surfaced. And it can't get here fast enough.
So, what are we in for (I think)?
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Unfortunately, I was not lucky enough to receive an invite to the Google South Africa event that happened in Johannesburg yesterday. Stafford Masie, country manager for Google South Africa, gave some insight into Google SA's plans once it has launche...
If we want to understand how communications could change in the next 15 years, we must look back over the same period -- to a time before the cellphone and the internet. Only then can we appreciate and prepare for the potential revolution that still ...
