Posted inEnvironmentTech

Birding for beginners

Twitching is a term used in birding circles to describe the act of travelling far and wide to track down rare birds. Twerking is a term used in birding circles to describe the act of standing in the bush with your tush in the air chasing off birds. Our hiking party did neither on the […]

Posted inMedia

Will tweet for Crocs

Crocs shot of the day It’s amazing where a blog entry will get you. A little more than a month ago, I wrote about Crocs here on Thought Leader. Why, I wondered, did everyone hate Crocs? Why the need to be seen to be hating the brand? It struck me as rather theatrical, a form […]

Posted inMedia

New! Improved! The nation, on sale now

In 30 seconds, an ad can tell you more about the South African psyche than an entire day spent wading through a dissertation. A contentious statement to make, I know, but with the Loerie Awards festival taking place this weekend (I’ll be blogging it all here), worth some reflection. The significance of advertising’s role in […]