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Being a young entrepreneur is stimulating and exciting.

Of course, you have to be a natural leader, a great problem solver and a competitive, ambitious, goal-oriented, innovative risk taker. You must have motivation to spare and a huge amount of energy to deal with change, pressure and people who will not always be supportive of your venture or business ideas.

Let’s face it, whether you are young or old, business and entrepreneurship is not for the faint-hearted individual. Starting a business is hard work and always more complicated and difficult than you initially imagined. Once you have worked through the red tape — South African Revenue Service, Telkom, government laws and regulations, business registration, banks, finance and funding — you are bound to have more than your fair share of scaling and teething problems. So, to withstand all these obstacles, a great deal of personality, assertiveness and the ability to deal in a multicultural dynamic environment will be to any entrepreneur’s benefit.

So why would you complicate your life, and keep your family and friends at arm’s length to do all of this? A dream, of course, a goal and an immense need to make a difference in your life and in society.

Initially you start off with noble intention, some humility, a sense of humour and a decent vocabulary. But, as the heat is turned on and the pressure increases, these attributes fly out the door as you try to establish, define and differentiate your venture in a society where heaps of information have left the audience either dumbfounded and confused or aggressively know-it-all. (The latter conveniently ignores the fact that you have researched and refined your knowledge, will lose time and money if you make a mistake and really have crossed the line of being just an “arrogant kid”!)

I believe that young entrepreneurs find it hard to keep a balance and maintain perspective while frantically trying to survive in the business world. Unless you have amazing friends and family, staying well grounded can indeed become one of a young entrepreneur’s biggest challenges.

With all the excitement, success and focus it is easy to lose perspective and become arrogant, impatient and unappreciative. Together with the frustration of not always being taken seriously by people who often display a lack of knowledge and those who have missed the boat on the latest technology and way of doing things, and rapid changes in the business world, the entrepreneur is in a constantly battle to keep emotions and motivation on an even keel!

So how do young overwhelmed entrepreneurs harness the flood of emotions such as fear, terror, greed, joy, pride and thrill while fighting negativity and demotivation and staying in control of their venture and upping their game? I believe the answer to this would be to stay humble and thankful — a good support system would also go a long way.

In conclusion, here are five tips for any entrepreneur, young or old, to help maintain sanity and some humility:

  • You are human, embrace it and accept it. You will make mistakes.
  • Harness the ego. Admit when you are wrong and when you have made a mistake — right the wrong as soon as possible. Sincerity is key.
  • Remember to keep your family and friends’ feelings in mind; they are your strength and your support system when things go wrong.
  • Be conscious of your feelings and communicate with your friends and family. This will help build their understanding of what you going through and you will vent some anger and frustration.
  • Running a “daily inventory” before you go to bed at night might not be such a bad idea. This will help you maintain your perspective by staying appreciative and thankful for what you have, what you achieve and the people around you.
  • “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” — Steve Jobs




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    11 Responses to “Why being a young entrepreneur is tough”

    […] being a young entrepreneur is tough. October 5, 2007 1:16 pm Larry Uncategorized From Beverley Merriman at thoughtleader: Being a young entrepreneur is stimulating and […]

    (Report abuse)


    Excellent advice, Beverley - the mental challenge that rages within is by far the greatest challenge that any young entrepreneur faces, and if they can overcome that, the upside is huge. As for what you say about the red tape, etc… couldn’t agree more [my take on it here]

    (Report abuse)

    Darren on October 6th, 2007 at 6:12 pm

    Thanks Darren! I was just contemplating what it would be like having a “entrepreneur starter pack” - lawyers, SARS, bank, funding, accounting, government regulation - sorted.

    All you need to do as an entrepreneur is promote and make your venture a success. At least this way the boatloads of skill, enthusiasm and ingenuity will be channeled in the right direction. Or would this be to easy?

    On the other hand - maybe the red tape and the challenge of starting a business is the ultimate survival crash course, kind of like basic training in the army - checking that you are indeed fit for the competitive business world!

    (Report abuse)

    Beverley Merriman on October 7th, 2007 at 12:05 pm

    Great post, Beverley - and a fantastic quote from Steve Jobs :) It takes courage, tenacity and skills to be an entrepreneur.

    The “entrepreneur starter pack” is a great idea! Something like the e-myth contextualised for South Africa?

    (Report abuse)

    Roger Saner on October 7th, 2007 at 5:26 pm

    I like your thinking on this. Your post raised the same question in my mind yesterday about whether these challenges are, as you say, “basic training” - and I think there’s much merit in this line of thought. After all, the harder you have to work for something, the more you appreciate [and value] it - any entrepreneur will tell you so.

    But after going through it, I still believe the admin/legislative side of the business is not really WHAT IT’S ALL ABOUT. The product/service and the market and the customers… that’s what really matters. It was the hearing aid that changed people’s [aka customer’s] lives, not all the forms they filled in to register their business.

    So I think your original idea is still on the right track.

    (Report abuse)

    Darren on October 7th, 2007 at 6:53 pm

    Roger - Busy working on the South African e-myth solution - will keep you posted!

    Darren - I agree, after going through all the red tape, you definitely appreciate and value what you are doing more. However innovation, ingenuity and creativity is far more important in the long run. I for one hate being bogged down with administration and paper work, and I am sure many entrepreneurs share my frustration on this. I love your hearing aid example. It truly captures the essence of our perspective.

    (Report abuse)

    Beverley Merriman on October 8th, 2007 at 8:19 am

    Wow! i know that getting involved in starting and owning a business is hard work and it seems ike fate that i ended up reading your article, you are right that we make mistakes and we shouldnt beat ourselves down if we do, you have outlined the facts (which was what i needed to hear) and didnt discourage me…thank you

    (Report abuse)

    sharon on October 8th, 2007 at 3:40 pm

    […] Full article. […]

    (Report abuse)


    Thanks for the great comment. Although business is challenging it is truly worth the effort! The trick in starting a business is never to let criticism and negativity get you down and to believe whole-heartedly in your dream. Good luck!

    (Report abuse)

    Beverley Merriman on October 9th, 2007 at 8:24 am

    Big up!!! Girl power!!!

    (Report abuse)

    Leesharn on October 10th, 2007 at 12:44 pm

    I believe what you said is true, when you are determined/focused to run business, nothing will stop you eccept you mind and the skills of doing it. Do not reap off you business just because someone told you he/she has tried that kind of market structure and it did not work for him/her. Just go with your flow and follow the river then you will see that you still got the potential and that is what we need for the sake of our youth at this point of time. Lets grow our potentials. My motto is that; I will not stop until I get there.

    (Report abuse)

    martin on October 22nd, 2007 at 12:44 pm

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    Beverley is an unconventional, energetic and dynamic entrepreneur. She runs a variety of online start-ups and heads up an exclusive (no-name) agency that consults with businesses to solve online challenges. In her spare time she blogs on feistyfemale.com - a geeky, cheeky blog on life, laughs, being a woman and being in business.
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