Can social media be used for business-to-business (B2B) brands? The answer is, yes!
The reason why I think social media is not, yet, a mainstream activity for many B2B marketers is because the outcomes that most B2B marketers seek to deliver on ar...
Every now and again I find myself low on creativity and in need of some inspiration. The thing with creativity though is that you can't force it on. Instead, you need to feed it with "creative fuel" (random stimuli) and eventually your AHA! moment ta...
Many people involved in the South African (and global) social media industry will agree that, if anything, these past few years have taught us a lot about web-based content and copywriting, online communities and networks, and marketing and communica...
Any good public relations professional or agency knows that good PR is not the result of media relations only, but also the result of building relationships with journalists and publishers, who in turn go on to build relationships with their readers....
Where once web users and technology each formed an independent part of the internet, something happened in recent years where the distinction between man and technology slowly disappeared, where each “realised” that the one could not successful e...
Gino Cosme is a web & social media strategy consultant, a dabbler of things entrepreneurial, and a guy consumed by wanderlust. He's the founder of Cosmedia , trains, coaches and speaks on the local and international corporate circuit, and is often quoted in the local and international media.
