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In a world where things are happening faster, change is the only constant, and the rate of change is itself increasing, it seems only sensible to assess the effects that this fast-paced, communications-enhanced lifestyle might be having on how we live, work and socialise today.

You do not need to look far to see the impacts — many of us will attest to the fact that our own lives have changed quite dramatically from just a decade ago.

But, as we struggle to keep pace with the increasing demands on our time and attention, the question needs to be posed — what are we missing, what opportunities might be passing us by, as we live and work faster?

It is my belief that many golden opportunities for seeing things differently, and for doing things differently, may be getting lost as we increasingly spend more time “keeping up” than “taking stock”. What we really need is to learn to navigate through this changing world more effectively, not quicker, as has been the standard response until now.

This is beginning to be reflected in the growing realisation that the modern business world is perhaps not as conducive to productivity and innovation as we had hoped. Murmurs of the “slow revolution” can be heard with increasing frequency – companies like KPMG are boosting productivity by encouraging employees to spend less time at work. Others have introduced “email-free days” or “cellphone blackouts” in an attempt to limit the many diversions to workers’ attentions while on the job.

In fact, slowing down, and cultivating an authentic sense of curiosity about the world around us, may be the keys to helping us cope more successfully with the demands of modern living.

Research shows, however, that the instinctive response is to try to do more, faster. An international study on urban behaviour conducted by the British Council (2007) suggests urban populations are walking 10% faster than they did in the last decade. Anecdotal evidence also suggests that we are talking 20% faster than we used to.

What a pity then that these efforts do not seem to be buying us more time!

To make matters worse, we are living in an age where the demands on our attention are overwhelming at best. Work, emails, news, advertising, social networking, phone calls, traffic, noise — our attention is constantly being diverted and divided, simply exacerbating the feeling that we are not getting enough done to keep up.

Within such a scenario, curiosity may at first glance seem a somewhat paradoxical antidote to our depleting attention spans. After all, if the demands on our attention are too much to cope with, why would we want to become more curious, which would simply lead to discovering and learning more?

The answer lies in that curiosity is not a simple means to coping with more information, but rather a means to increase the quality of the attention we give it.

After all, attention is a finite resource — it cannot be stored up for future use. And, if we cannot barter in the quantity of this resource then it may be meaningful to engage with what it is that improves the quality of this increasingly scarce and valuable unit of exchange in today’s “attention economy”.

Curiosity emerges as an unexpected response because it focuses our attention by filtering information and helping us to identify linkages between particular pieces of information that may at first appear incongruent. It is not, as some might expect, a fascination with the general state of things. Curiosity is usually aroused by something specific that prompts us to investigate further to find out more; it is stimulated by cognitive uncertainty that leads to increased arousal and exploratory behaviour.

So, in other words, curiosity is a uniquely customised filter for the information we encounter, and a regenerator of our attention or focus in the moment for more effective sense making. It focuses our minds more sharply and it helps us make connections between seemingly random bits of information — thereby enabling us to use our attention more fully and effectively through better quality of engagement.

So, how then does one cultivate a curious state of being?

The answer: by remembering the three mantras of curiosity — one, be fascinated by your own ignorance, two, answers don’t change the world, questions do and three, go slow to go fast.

Be fascinated by your own ignorance

Nobel Prize winner Ernest Rutherford supposedly said, “I am fascinated by my own ignorance”, and he is believed to have had a practice with his team where they had to report back daily on what they had observed that they were previously ignorant of.

This activity of noticing what it is we do not know is driven to a great degree by curiosity. Albert Einstein himself is said to have remarked, “I have no particular talents, I am just passionately curious”.

Fascination with what we don’t know, however, is to many executives a daunting and frightening proposition.

The demands of business today are such that decisions need to be made quickly — there is no time to explore all possible courses of action, and people therefore end up doing the same things again and again, limiting the possibilities for innovation and change. The executives in charge of making hasty decisions of course prefer to feel secure in their own frames of reference, rather than stimulated by new ones, as this makes quick decision-making much simpler.

But as Dawna Markova points out, “the first thing we need for innovation is fascination with wonder (curiosity in its particularity), we are taught instead to decide … to decide is to kill off all possibilities but one. A good innovational thinker is always exploring the many other possibilities”.

So curiosity can lead to innovation. Great.

A lack of curiosity, on the other hand, according to author of the 2009 book Curious? Todd Kashdan, is a breeding ground for stereotyping and discrimination, inflated confidence and ignorance that can actually lead to poor decision-making, dogmatism and rigidity of thought.

Becoming stuck in one paradigm, only seeing the world through a single lens and ignoring multiple perspectives puts a severe limitation on our ability to innovate.

Closing the door on creativity and diversity in the name of speed also poses a threat to businesses constantly on the look-out for the next competitive advantage in the 21st century. If you aren’t being curious, you can be sure that somewhere out there someone else is at your expense.

Answers don’t change the world, questions do

The world we now operate in is now so full of uncertainty and change that it is impossible for anyone in business to hold all the answers. And even if you have the right answer today, it might not be the right one tomorrow.

There is such a wealth of information now available that answers of all kinds exist in abundance. Today’s more valuable skill, therefore, is the ability to steer a way through this information-laden universe by asking insightful questions.

Take Google as a simple example. Using different keywords or phrases to search for the same thing can bring up vastly different search results. What you ask for is directly related to the quality of information and the answers that you get back.

So, it is the ability to ask the right questions that is emerging as a key leadership competency in the 21st century and recruiters are increasingly listing it as a capability they value.

Go slow to go fast

Easier said than done, one might be inclined to think.

However, slowing down is probably one of the most important things we need to re-train ourselves to do if we are to cultivate a more curious state of being. The frenetic pace of life today doesn’t seem to allow for it, but going slow essentially means having time to think.

According to a recent article by Carl Honore titled, “In Praise of Slow Thinking” published in the Huffington Post, “the greatest thinkers in history certainly knew the value of shifting into a lower gear. Milan Kundera talked about ‘the wisdom of slowness’. Albert Einstein spent hours just staring into space in his office at Princeton University. Charles Darwin described himself as a ‘slow thinker’ ”.

All these great minds recognised the importance of having time to think, to mull things over, to consider all options. If they didn’t, we might never have had the opportunity to enjoy the results of their world-changing work.

Leaders and executives, therefore, need to integrate a space for thinking into their daily working lives in order to realise the benefits of a truly curious state of mind. Without slowing down, they will continually fail to innovate.

So what now?

Reflecting on the way of being in the world that many of us now unconsciously and automatically inhabit reveals that, worryingly, we are slipping into a robotic way of living and working where the emphasis is on keeping up, rather than setting the pace.

There is no time to plan, no time to reflect, only time to do — and this is manifesting itself in something akin to a “flight or fight” response to life’s demands. In the process we are missing so much, including the discovery of our own true potential and possibilities for innovation.

Rather, let’s slow down a bit and get really curious — we may find ourselves joining the realms of great thinkers and innovators who certainly knew how to do so.




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17 Responses to “Curiosity: A new coping strategy for the modern world?”

Nice piece. But the article in the Huffington Post that you refer to is not by Linda Stone. It is by Carl Honoré, author of In Praise of Slow.

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Max Bywater on November 18th, 2009 at 2:24 pm

I love the humility and openness of curiosity. Being curious means that we can experience the true nature of things without judgement. Essential for good strategy in unpredictable times. Thank you for sharing your insights, Elaine.

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Dave Duarte on November 18th, 2009 at 3:47 pm

It’s nice to see all of these different and stimulating ideas synthesised into a coherent piece about our current reality. Well done Elaine! I am curious already about my own inability to go slow. What’s with that? would be interested in finding out more about ideas for practical ways to develop curiosity. For now think i will go out and get a copy of Kashdan’s book.

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Jane on November 18th, 2009 at 4:35 pm

Max! You are right. Thanks for that. I will ask M&G to make the correction. Check out Linda Stone on e mail apnea though - very interesting. http://www.huffingtonpost.com/linda-stone/just-breathe-building-the_b_85651.html
Dave, I think what I love about curiosity is its paradoxical nature. You need judgement for it to emerge but you also need openness to go with it. Jane, I went fast to go slow and fell down a staircase and am currently on crutches so I TOTALLY sympathise..

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Elaine Rumboll on November 18th, 2009 at 8:25 pm

[…] This is an abridged version of the blogpost by Elaine Rumboll for Thought Leader […]

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Elaine Rumboll » How to Create a Curious State on November 18th, 2009 at 8:34 pm

[…] Thought Leader » Elaine Rumboll » Curiosity: A new coping strategy for the modern world? www.thoughtleader.co.za/elainerumboll/2009/11/17/curiosity-a-new-coping-strategy-for-the-modern-world – view page – cached In a world where things are happening faster, change is the only constant, and the rate of change is itself increasing, it seems only sensible to assess the effects that this fast-paced,… Read moreIn a world where things are happening faster, change is the only constant, and the rate of change is itself increasing, it seems only sensible to assess the effects that this fast-paced, communications-enhanced lifestyle might be having on how we live, work and socialise today. Read less […]

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Going slow, going fast, becoming curious, or not…seems to be the same thing, you are just trying out a new ‘internal’ look. Also, whatever you do will feed the very thing you are trying to get rid of. So, what to do? I think you need to first ask yourself this fundamental question: What is important in my life, really important? Put another way, what in my life is trivial. Am I being trivial? Am I boring? Am I the essense of triviality? At this point I have to say that life has no purpose. It is just there…to be lived. No path…nothing. This may shock you, I know. And then there’s the Bible, strategic planning, demand planning, King III, email, all wanting our attention, shouting ‘I am sooo important’. Just think…before you were born, who cared about you? Nobody! Now you are here, wonderful. Aside from close family, after you are gone, who cares? Nobody. And if I didn’t write this here, would you are, probably not. You must be wondering, what is this man about, well, nothing, you may read it or not. One more time, think, what in my life is important, what is not? Reading this webpage, not important, reading to my son, importatnt. Goodluck and goodnight. andre.

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a. on November 18th, 2009 at 10:22 pm

Nice thought-provoking article Elaine. In praise of slowness, I had to resist replying to you immediately ;-)

The link between the lack of curiosity with stereotyping and discrimination makes a lot of sense in the SAn context. I didn’t think of it that way, but I suppose the lack of freedom of speech and indoctrination served to stifle curiosity during the apartheid era giving rise to generations of institutionalized racism that went unchallenged.

Yes, the frantic pace of technological change has spawned many counter movements. Two that come to mind, among the others mentioned here, are the “slow food” movement (http://www.slowfoodusa.org/) to counter the fast-food generation and the “slow sex” movement (http://www.huffingtonpost.com/carl-honore/in-praise-of-slow-sex_b_322026.html) to counter the sex made possible through fast and easy porn made possible by the internet.

Seems a little outlandish, but all good ideas initially are, aren’t they?

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Dave Harris on November 18th, 2009 at 10:47 pm

Social comments and analytics for this post…

This post was mentioned on Twitter by mgthoughtleader: Curiosity: A new coping strategy for the modern world? http://tinyurl.com/yaaapc8…

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uberVU - social comments on November 18th, 2009 at 11:14 pm

That was a good read. Thank you. It occurs that most of us agree we need time to think, but the fact is that we need time to explore our thoughts. I notice my son is given to saying: ‘No can do’ without thinking further. I, child of ‘Heath Robinson plus’ am more likely to mull over an issue until I find a practical solution; to wonder, if it doesn’t work, how I can make it work? Could this all have something to do with personality? Finding answers contributes so much to life.

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MLH on November 19th, 2009 at 4:52 pm

WOW - wise words that bring back my youth. “Act in haste - repent at leisure.” A truism of ages that still applies.
My generation was curious by nature as we had to find out for ourselves. What we learned from experience, is being”discovered” by scientists today and I get a good laugh at what I have “known” for decades.

My motto that still works for me is a question about my question.
“What will happen if……”
Find the consequences and probabilities of your intended actions.
Also known as: Cause and effect. That concept eludes the genius minds of the majority of modern day people.
Overeat = obesity.
Excess alcohol = dementia.
Drunk driving = death.
The tip of the iceberg from my viewpoint.

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old, female on November 20th, 2009 at 7:18 am

Great piece Elaine.
Its fascinating how we allow our minds to take over and dictate who we regard ourselves to be… over and above other aspects of ourselves, our being, our hearts. I think that…there goes the mind again… I believe that the mind is too loud and too busy, and must be told often to shut up and listen more. How many of us can stand back and watch ourselves doing stuff? Living with curiosity is but one of many tools and methods that can help us build new habits not overwhelmed by fast-paced thinking and doing. Perceptions of reflective moments and silence, or quite times, as wasting time, would have to change.
One of the good pieces written about taking-in things differently and being curious is written by Jonno Hanafin, of the Gestalt Institute of Cleveland. He recommends ’suspending judgement’ on anything that we see, hear or do. Edwin Nevis, one of the fathers of Gestalt systems thinking, says that when faced with any situation where we feel the need to ‘react’ or respond in pre-determined or programmed ways, it helps to just say: ‘Isnt that interesting’ and be curious to see what emerges from then on. We must resist scratching the itch to box or pigeon-hole everything and everyone. We tend to be too quick to label, name and box things. Its limiting.

Now I am curious about your next piece Elaine… no pressure, no expectation, just curiosity. I wonder…

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Dumi on November 20th, 2009 at 10:14 am

@elaine thanks for a very interesting take on living, actually living, in this ever accelerating world. I find it is very beneficial to set aside a regular time each day to pray, meditate and contemplate. Afterreading this blog I am definitely going to try to add to my life, an increased attitude of curiousity.

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Rory Short on November 20th, 2009 at 6:51 pm

In praise of slow thinkers? Everyone needs time to mull over events, to analyse things, yes, even to do some abstract thinking (the geniuses you mentioned). Otherwise slow thinking in everyday life is associated with dullards for good reason. They are not driven by curiosity, they just can’t think any faster! There are plenty of them in SA, the fast-thinkers got out years ago.. Darwinism is still at work, those confused by all the technology are being selected out or at least fall behind in market-orientated societies.

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nguni on November 21st, 2009 at 8:12 am

Thanks for the great responses. It certainly has given me more to mull over. Personally I have enormous respect for those that take their time over responses - it is not my natural default but I have often seen much worth in it. I am really curious about the relationship between learning and curiosity so perhpas next will have more of that. Or not….

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Elaine Rumboll on November 21st, 2009 at 9:42 am

I “coped” as strategy. PreWWII days, children were seen and not heard. It only stimulated curiosity.
Libraries were a meeting place for “curious” teens.
Females had primary education - (except the wealthy.)
My education ceased at age 12 to be my mother’s unpaid helper while waiting for marriage. Domesticity dulled me so I was sent to work in a factory at 14 yrs - making army blankets !
An experienced reader - I decided to teach myself from books !
My curiosity taught me more than my formal education. To question everything. I had to find out WHY ? It worked for me.

I found out how to make an inanimate PC, with a mind of its own, to obey me. Curiosity as to “what a key or click did” helped and also created crashes. Trial and error agonies.

Modern children are spoon fed with visuals and rely on reflexes - not brain power.
Will they have a memory and active brain muscles, at my age ?
Will they ask WHY and search for answers, as I do ?

I think not.
Prepare them for premature senility as their brain muscles shut down.
SOLUTION: Teach them to be curious and question everything.
Research until all their questions are answered.
NOT to expect easy answers from laziness and ‘told by someone’ as fact. That is being gullible not smart ass!

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old, female on November 22nd, 2009 at 1:41 pm

Thanks, Old, Female. My only concern with your fascinatin and inspiriing contribution is that in the world we currently live in, as soon as we have the answer, the questions change! So perhaps it is even more so about crafting incisive questions in a world where answers and multiple and constantly changing.

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Elaine Rumboll on November 27th, 2009 at 9:21 am

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Elaine Rumboll was appointed director of the UCT GSB's executive education portfolio in 2005. A former performance artist, internationally published award-winning poet, blues singer and academic-turned-businesswoman, Rumboll has an eclectic mix of skills. She holds a MA (cum laude) in comparative literature and an MBA (Wits).

Elaine has lectured in the comparative literature department at Wits and consulted for local government in Gauteng, South Africa, and in London, United Kingdom. After having spent three years working in maximum-security prisons for men and women running creative transdisciplinary workshops, she reskilled herself and entered the world of business and went on to become dean of Damelin Management School.

She has served in an advisory capacity for several organisations on leadership development, including Johnson & Johnson, Massmart Holdings, Nestlé, Animation SA, Metropolitan Holdings, the Western Cape education department and the Cape Film Commission. She is currently also the programme director for the UCT GSB Business Acumen for Artists Programme. Her fields of expertise are in the arenas of new programme development, programme design, strategic innovation and leadership development.

She is currently working on a PhD, looking at attention economics and the role of curiosity as an enabler of learning in organisations. As well as heading up the executive education unit, she also teaches on a number of customised leadership programmes for UCT GSB.
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