Darren Smith
Business, media and technology

For those of you whom I have not been able to say a personal “best wishes” to, let me take this opportunity to wish you a relaxed and safe festive season, wherever you might be going, or staying. May it refresh you, energise you and afford you ne...

Google's OpenSocial was launched amid great expectation last week, with virtual groupies waiting for the doors to open. While I wasn't among those pitching their tents, so to speak, outside Google's OpenSocial landing page, once I had come across ...

We've all heard about how Facebook has changed the face of the planet, sucking even the most technophobic business dowdies into its vortex. I'm not going to debate the merits, or otherwise, of Facebook as an investment (ask Microsoft), as an applicat...

It has been with some interest that I have followed the ongoing discourse over the “us versus them” (mainstream media versus the blogosphere) issue, and its potential impact on the media landscape. Vincent Maher has pretty exhaustively tackled so...





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Darren thinks that in the world of The Long Tail, 'Niche is Nice'.

Actually, he thinks 'Niche' really rocks.

Darren is a fundi on B2B media, technology stuff, and does things like hit small white balls, jump off cliffs and out of aeroplanes, ride bikes on occasion, and take pictures of people when they're not looking. He describes himself thus:

Media. Green tech. Bullet the blue sky. red espresso. Marmalade. Zebu. Dark chocolate. Double Jameson on ice. Jonathan Livingston Seagull. Blue. Rock. Energy.

A visionary entrepreneur, most recently the Managing Director of Technews Publishing, and Chief Sales & Marketing Officer of Kgwanyape Energy Solutions (a green tech start-up), Darren now heads up SmartR Media, which is (as the name implies) SmartR.

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