The Broccoli Project, the rewards programme for the poor that I wrote about recently, walked away with the 2nd prize in Hit Barcelona’s Global Entrepreneurship Competition this past week. Spanish company Bmat won first prize.
The Broccoli Project also won the award for “best social value” walking away with total prize money of 25 000 euros to fund their activities. Whether they attracted support from venture capitalists attending the event remains to be seen.
Launching their updated website last week (http://broccoliproject.org), Marc Anthony Zimmerman, founder and CEO of the project thanked the numerous supporters that had enabled them to get to Barcelona and to win the award.
How the West wastes money on patronising schemes which do not “teach a man to fish”
And how the NGOs justify their own inflated salaries.
And how they like patting themselves on the back.
Luckily they are not all like that.
Your money is safe if you donate to The Red Cross.
well done!
brilliant concept…
Lyndall Beddy can’t for once say something nice, even when the article calls for that…
Look for good 1st and help fix the ugly later!
Lunte 23
It is not brilliant – but patronising and nauseating.
Look at the pictures in the originl post.
whats patronizing and nauseating about it?
seems to be advocating social responsibility via a rewards mechanism, everything we do in life is for rewards.. e.g. do something good for someone and you are rewarded with a feel good factor, do work for someone and you are rewarded with money, do a better job and be rewarded with a bonus
The Broccoli Project absolutely is “teaching people to fish” metaphorically speaking.
It’s empowering people to take better care of themselves and changing the way they engage with the few opportunities they have, thus creating more opportunities.
And I love the way we can all get involved. I really hope that we’ll be hearing more of this project soon, on the streets and in the dorpies of SA.
The Broccoli Project is training people like animals to respond to rewards – like Pavlov’s dogs.
It is NOT treating them with dignity.