Companies of all kinds have begun to introduce‘gamification’ into the way their products, processes, training and marketing are presented and consumed. Gamification is particularly successful at promoting engagement with brandsand portfolios, and drivingstrategic objectives likeincreased sales, marketing and even innovation. This is because of a predisposition in many people to respond to fun, […]
Simon Bestbier
Passion for social media and digital trends, coupled with extensive experience in business strategy and providing strategic consultation and professional services to a variety of businesses, makes Simon perfectly suited to his role as Realmdigital’s Account Director.
Prior to joining Realmdigital, Simon spent a number of years in IT and software development, in addition to gaining extensive experience in the travel and tourism industries.
When Simon is not busy managing Realmdigital’s software development and design teams, or running the business development portfolio, he can be found either studying towards his BCom in business management or enjoying another passion, gaming.
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It’s time to roll with a whole new crowd
For more than a decade, mobile retail occupied a very narrow, highly profitable but insignificant niche involving small-ticket items like ringtones and wallpaper. Unstructured and fragmented, the industry doddered around in extended infancy, suffering reputational challenges along the way due to the unscrupulous practices of some merchants who largely escaped accountability. Hit by a tsunami […]
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Top tips for converting online visitors
An online presence can take several forms and have any one of multiple objectives. The goal with an e-commerce website, for example, is to sell goods or services. As a run-up to a possible future sale it may wish to hook site visitors into a loyalty programme or, for other reasons, get them to […]
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E-commerce that suits you and converts customers
SA e-business is on the up and up. MasterCard’s recent survey of online shopping habits shows that 51% of connected South Africans shop online — 75% of them in the last three months. With these encouraging findings in mind, businesses know they have to start carving out an e-commerce strategy. Unfortunately, there is no magic […]
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How Facebook can push your brand
Practically all companies, brands, products and personalities can benefit from a Facebook promotions or fan page that furthers their cause (commercial or non-profit) or raises their profile. The good news is that setting up a basic foundational Facebook page is simple and free. Facebook makes it easy for even the most technologically challenged person or […]
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Carry the can for your calamity and capitalise
The digital marketplace offers abundant opportunity for disastrous mistakes. But it is within the power of the website or social page owner to turn those slip-ups around and even benefit from them. It can happen to you Making a content error is as easy as leaving a radio button unchecked in your online content-management system. […]
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What to look for in a technology partner
When getting your digital media campaign off to its best possible start: Choose right With new online, mobile and social innovations emerging almost every day, digital marketing initiatives must draw on best-of-breed partners for every aspect of the project. No single developer or agency can deliver all outcomes. There have been enough project failures to […]
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Netting a new niche market through social
Admit it, as a niche (luxury) brand you probably scoff at social media. What, you wonder, does your brand have to do with some pimply kid on a skateboard messaging his friends? But you’d be wrong on two counts. A KISSMetrics report reveals that social media users are both wealthier and older than you think. […]