Recently I have recruited for a National Sales Manager position at our company. I received many, many CVs from a vast range of excellent candidates – most with great track records: young, older, MBA grads and self-study and industries: banking, cars, telesales, pharmaceutical – you name it, but only a small handful from some form […]
Christine da Silva
Christine da Silva is the founder and well respected global strategist for AlterSage, an online marketing focused company. A prestigious career spanning from graphic design, web development, project management, strategy and online marketing techniques led her to establish AlterSage in 2006. The aim was to assist her clients market and profit from their websites in a more effective and result oriented way than was being offered by similar companies at the time. Her enviable depth of experience and knowledge together with her reputation has secured AlterSage clients from around the globe, and a team as passionate about gaining sustainable results as she is.
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Ten reasons developers should embrace search marketers
The battle between Development agencies and Search Engine Marketing (SEM) agencies is almost as widely discussed as the Search Wars (battles between MSN, Google and Yahoo for web dominance). In South Africa, as the importance of search engine marketing is becoming more apparent, and more so, to see the results that could be achieved from […]
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Search vs social
We’re talking Search Wars: What does it mean to you? On Monday Robert Scoble wrote what I thought was a brilliant thought piece on Microsoft potentially buying out Yahoo!, and concurrently also Facebook. Scoble’s take on the matter was that should Microsoft venture this way, what with social media, and particularly FaceBook in this case […]
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Beauty is in the eye of the beholder
In my profession I have to analyse a lot of websites on a daily basis. And what I just don’t ever get is the fact that there are still so many badly created websites out there? Not necessarily just from design point of view, but functionality too! And it’s not just the latent–old–school–frames–embedded websites, what’s […]
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Social Media and ORM – The SEM Twist
Social media websites have only but taken over the WWW. Anyone spending time on the internet is signed into at least one of these websites, and more than likely signed into several. To name a selective few there are: Facebook, Myspace, Furl, Del.icio.us, Digg, Reddit, Twitter, Stumbleupon, Rojo, Meetup, Linkedin, Technorati, Slashdot, and more. With […]