The armed forces always believed that subordination of the troops to the command was essential. If there were strictly enforced rules of behaviour maintained, then the soldier next to you would be able to rely on you performing according to drill during the times when the battle made everything else unpredictable.

At what stage does a strong command-based culture change into a bully culture? Or does it change. Is the “you will follow orders no matter what” not inherently the characteristic of a bully culture. This question came up in an interesting article in the UK Independent.

Facebook and MySpace are again in the line of attack. This time the UK Ministry of Defence (MoD) has its sights on the social-networking sites. The problem for the MoD is the fact that members of these online communities have shared their experiences in the Iraq and Afghanistan wars. Those that have been sharing have been military personnel.

What is concerning the MoD is the bad publicity it is getting through a series of negative stories that paint an unflattering picture of troops having to cope with faulty equipment, bad accommodation and lousy pay.

It was interesting to see how the MoD has decided to react. The MoD, according to the article, has warned that more discipline and greater enforcement of the military code of conduct will be required in order to tackle this insubordination of the troops. One need not be that surprised at this.

What the MoD is proposing is to court martial armed forces personnel who use the internet to publish unauthorised videos and photographs or to complain about the conditions they are experiencing. It could also mean dismissal from the army.

Once the strong-arm tactics have put paid to the bad publicity, then the MoD thinks it should use the same internet facility to put a good spin on the activities it is involved in. In other words, watch out for the MoD’s page on Facebook promoting their campaigns, right next to the ones where members are agitating against the wars.

Of course there is no reason why the MoD shouldn’t be able to promote its side of the story on these sites. But it seems that the MoD thinks it can control the content that users post on the internet. This is absurd. The more the MoD will want to control the information published on the internet, the more the users will rally behind the private publishers of information.

I suppose an organisation whose reason for existence is to beat the daylights out of its enemies will think that controlling a few naughty citizens will be a stroll in the park. Is there any doubt in the minds of people who know their way around the internet, what the outcome of this will be? Me neither.

Author

  • Anja Merret lives in Brighton, United Kingdom, having moved across from South Africa a while ago. She started a blog at the beginning of 2007 and is using it to try to find out everything important about page ranks, traffic and all things internet-marketing related. Her soap-box material is the war in Iraq and anything that causes innocent people to get hurt. She also loves tech stuff, as an amateur only, and considers herself a Silver Surfer Gadget Girl Geek. Huh? Her musings may be found on http://www.anjamerret.com. She has recently started a new venture, offering marketing advice to newbie business folk. It's especially for those who by necessity find themselves self-employed. Read more at: http://www.marketingfundi.com

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Anja Merret

Anja Merret lives in Brighton, United Kingdom, having moved across from South Africa a while ago. She started a blog at the beginning of 2007 and is using it to try to find out everything important about...

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